THE NOW, THE NEXT, THE NORTHWEST
DUBSEA NETWORKS
Dubsea Networks is a Seattle-based media and entertainment company showcasing the stories, culture, and lifestyle of the Pacific Northwest.
We engage local communities, especially the youth, through authentic digital content while giving brands direct access to their ideal audience.
Though rooted in the PNW, our reach is global, making the Dubsea name a rising symbol of Seattle pop culture.
MY ROLE: SOCIAL MEDIA MANAGER
THE ASK
Amplify local stories across Seattle and Washington State, centering community, culture, and current events. Make the local news feel relevant digestible, and community-centered.
Leverage engaged local following to attract paid promotion deals.
Account Management
Content Creation/Graphic Design
Social Media Management
Event Promotion
The Pacific Northwest has talent but its cultural scene is not well known or well covered. We have to find a way to make people care by taking a culturally relevant approach to target millennials and Gen-Z across fashion, food, music, sports, and culture.
THE CHALLENGE
There is a plethora of undocumented talent in the region waiting to be highlighted.
By introducing new ideas, producing new content, and distributing to new platforms, we can source top talent to elevate the brand and business of the Dubsea Network through diverse collaboration.
THE OPPORTUNITY
Understanding Washington's rich demographic tapestry is fundamental to Dubsea's mission. These diverse communities aren't just statistics, they are our audience, our storytellers, and the cultural bedrock of the Pacific Northwest.
Our content strategy must reflect the lived experiences of people from Tukwila to Spokane, from Yakima to Bellingham.
By representing Washington's true diversity, we not only build trust with our audience but fulfill our promise to authentically document the Pacific Northwest experience.
THE INSIGHT
94,230,000 views and 19,000 new followers in 4 months, driving $40,000 in revenue.
Aside from the numbers, people come to us to know what’s going on because we cover news better than the news outlets themselves.
When you have that kind of impact in a community, you can feel it.
THE RESULTS
⬇️ CONTENT ARCHIVE ⬇️
